When Elektra Records picked up the Marvelous 3 and released Hey! Album as
a major label debut in 1998, they thought they were signing a hit act.
After all, the flagship single from that album, the mercilessly hooky
“Freak of the Week,” had done quite well for itself as an independent
release, notching near-ubiquitous airplay on the band’s local Atlanta
radio stations and earning the Butch Walker-fronted power-pop-rock trio a
passionate fanbase. But the wider mainstream audience wasn’t really
ready for the catchy, idiosyncratic sound of Marvelous 3, which blended
biting sarcasm, bitter lyrics about failed relationships, and
easy-to-swallow melodies together into a unique concoction. Instead, the
radio was turning toward boy bands and rap metal, and as “Freak of the
Week” failed to score a high chart position, Elektra realized that they
had signed anything but a hit pop act; they had signed a band that, in
that age of pop music, wasn’t marketable to the average radio audience.
At all.
In such a situation, a decent record label would have tried to make
the best of a bad situation: they would have worked to promote the
Marvelous 3 as the torchbearers of the 1980s revival that would explode a
few years later, or tried to market Walker’s budding production talents
as something that pop music listeners should have been paying attention
to (which, given his wildly successful career as a producer, was true).
But money troubles and a slew of similar unmarketable acts left Elektra
scrambling to fix things the easy way, and the result was that the
record label left bands like Marvelous 3 in the dust. Feeling the
neglect of a label that didn’t give a shit, Walker, Jayce, and Slug
recorded an album that melded their power pop influences with their
1980s hair metal roots, creating a shameless and fearless record full of
larger-than-life arena rock songs. Of course, the band was still
writing sarcastic lyrics about sex and love gone wrong, but with their
third record, titled Readysexgo! it all took a turn for the
grandiose, and the result was the greatest record these three guys ever
made in each other’s company.
It was also the last record they made in each other’s company. Beneath
the anthemic choruses, the epic guitar solos, and Butch’s layers of
studio wizardry, Readysexgo! was, at its core, both a love letter
to the Marvelous 3’s loyal fanbase and a middle-finger-in-the-air “Fuck
You” to Elektra Records. Rather than try to adapt their sound to fit
the changing radio format, Walker and company consciously drove off a
cliff in the opposite direction, writing what was probably one of the
least marketable albums from a major label act back in 2000. Sure, there
were still plenty of catchy songs, but they weren’t 2000s radio catchy.
The opening trio of this record—“Little Head,” “Grant Park,” “Get
Over”—was and is a parade of some of the best hooks Walker ever wrote,
but there was far too much attitude and tongue-in-cheek sensibility in
those songs for them to ever have a shot at radio airplay. “Grant Park”
was about a guy who walked in on his wife hooking up with another woman,
while “Little Head” had a line about “falling off the short bus and
landing on your head.” In a year where the number one hits consisted of
sap fests like Savage Garden’s “I Knew I Loved You” and Creed’s “With
Arms Wide Open,” these songs were destined to be dead in the water.
Hell, the album’s fourth track, “Sugarbuzz,” relied heavily on a hook
that read, “You can stick that sign up your ass/The one that says it
won’t last,” and it was the lead-off single. If Butch and his
bandmates weren’t intentionally trying to mock the state of mainstream
music, they sure did a good job of doing it by accident.
Whatever the band’s intentions behind Readysexgo!, the label
wasn’t among the album’s fans.From the sounds of it, there was a lot of
neglect, dishonesty, and double-dealing going on in the Elektra offices
around the time this record his the streets, and since the guys in the
Marvelous 3 had all been screwed over by the music industry once or
twice before, the poor treatment didn’t sit well with them. Years later,
when Butch would tell the story of what happened between the September
2000 release of this record and the band’s farewell show in Atlanta the
following August, the order of events that led to the dissipation of the
Marvelous 3 would shift around a bit, but the outcome was always the
same: the band decided to cut ties and walk away in order to escape the
abuses of Elektra—or, as Walker called the label in the band’s break-up
notice, “Neglectra”—and the chapter of the Marvelous 3 came to a close.
“We had this hit song and everything was cool, and then the record
company said ‘hey guess what?! We’re done promoting you. But we’re going
to keep you on our contract if that’s okay with you,’ and we’re like,
‘No, that’s not fucking okay.’ So we said...I guess the best way it is
that...the best way that they can’t, you know, take anything from us or
keep us from creating art was to break up. So we broke up, and we said
‘fuck you’ to the label, but we stayed the best of friends and that’s
the most important thing, ‘cause friendships last and mean more than any
fucking band could ever mean.”
I didn’t personally hear Readysexgo! until 2005, so I can’t
comment on how the record hit for fans listening to it for the first
time on release day. However, looking back now, it’s fairly clear that
the record was written as a farewell album. On the surface, album
centerpiece “Radio Tokyo” is a towering arena rock anthem—complete with a
guitar solo ripped straight from Butch, Jayce, and Slug’s hair metal
days—but listen to the lyrics and the song rings as an
anti-establishment tirade. It’s the most prophetic song Walker ever
wrote, painting a picture of a world where labels and mainstream radio
formats don’t matter anymore, where rock ‘n’ roll recedes back into the
underground, and where all the kids tune their receivers to pirate radio
stations in the middle of the night because that’s where the truly
vital music is playing. For me, the song is more indicative of what
happened in music over the course of the 2000s than just about any
other—though the revelation came by way of downloading and the internet
rather than via pirate radio. It all gets kicked a notch higher by the
last line (“Seven hours later, they stopped the elevator to the second
floor/And there was no more”), which feels like a strikingly final statement,
even amidst a record full of songs (“This Time,” “Better Off Alone,” “I
Could Change”) that crackle with climactic energy.
But the song that truly lays the Marvelous 3 to rest is,
appropriately, the final one. Frequently introduced by Butch at concerts
as “the last song we ever wrote, we ever performed as a band, and ever
put on a record,” “Cigarette Lighter Love Song” is a bittersweet finale
that stands as one of the best songs anybody wrote last decade. It’s
Butch’s first utterly flawless song, from the delicate piano intro to
the way the band kicks in at full force just in time for the first
chorus. On record, it’s indelible, borrowing the general melodic contour
of Mott the Hoople’s “All the Young Dudes” for the chorus—David Bowie
even gets a tongue-in-cheek co-writing credit in the album liner
notes—and building it into a sky-scraping power ballad.
Live, “Cigarette Lighter” has appeared in many formats, almost always
as the highlight of whatever set it graces. For the final Marvelous 3
concert, it was an emotional coda to the 15 years these three guys had
spent playing together; early in Butch’s solo career, for the fantastic
acoustic live album, This Is Me, Justified and Stripped, it was a
bare-bones piano confessional. And since I started going to live shows,
I’ve also seen the song take many forms. In the first rock concert I
ever went to, it was the penultimate linchpin for the main set,
beginning as a solo piano arrangement, plunging the audience into pure
darkness during the second verse, and then exploding in electric
instrumentation as the full band returned and the house lights went up
for the show’s grand finale. On the 2007/08 live album, Leavin’ the Game on Luckie Street,
it was once again a punched-up, muscular rocker, with a snippet of
Oasis’s “Don’t Look Back in Anger” blasting through the noise during the
final moments of the song and adding even more power to the
proceedings. And on recent tours, Butch has taken the song to its
highest levels of emotion and meaning by stripping it down to its barest
essentials and utilizing it as an a cappella show opener.
“Cigarette Lighter Love Song” might well be the definitive Butch
Walker song. It was his parting gift for the followers of Marvelous 3,
and it’s continued to follow him through every stage of his solo career,
taking a new form every time he plays it. To this day, when I hear the
bridge (“Everything’s supposed to have a happy ending, but the record
keeps skipping and the needle keeps bending/Like the road I’m driving to
the bridge that has no end/I wanna take back everything that I’ve
broken, but the bridges behind me are burning and smoking/I guess this
is the end”), I find it difficult not to get choked up. Very few album
closers are this powerful, this sweeping, this anthemic. I certainly
don’t think I’ve ever heard another closing track that serves so well as
a swansong. By the time Butch was singing those lines, he’d been
bouncing around the music industry for years: he’d conquered the Atlanta
music scene, playing shows six nights a week, when he was still only in
high school. He’d served a quick stint in a major label hair metal
outfit and he’d turned out three great records with the Marvelous 3. But
“Cigarette Lighter Love Song,” this moment of complete honesty and
emotion, tacked onto the end of an album and a band career that often
emphasized sarcasm and cleverness above almost all else, this is where
Butch Walker found his voice, and that’s why it’s the most important
song he’s ever written. With Readysexgo!, Walker may have been at
the end of one musical journey, but with “Cigarette Lighter Love Song,”
he gave fans a preview of the many great things still to come.
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