I’ve always had a relative soft spot for Avril Lavigne, not because her
career is built from consistently solid albums (in fact, Lavigne’s
discography is infamously spotty, marked by great pop singles and not
much else), but because I always felt like she was unique in the
landscape of pop music. It’s not just that she worked with Butch Walker
on pretty much all of her best songs—though that certainly didn’t
hurt—but rather that her sassy punk image and her loud, distinct
personality always showed through in her songs. Lavigne was at her best
on her second full-length—2004’s Under My Skin—where a dark pop
style (on the Walker-penned “My Happy Ending”) and a rebellious tone
(the other big single, “Don’t Tell Me,” which radiated a genuine girl
power message that not many pop stars have been able to replicate
since)—set her apart from the other pop music on the radio at the time.
Other than Pink (who, big surprise, also utilized Walker as her go-to
co-writer and producer), no other female pop starlet of the early 2000s
gave off the same in-control confidence. Here was a pop
singer/songwriter who was going to make the music that she wanted to and
do it her own way, damn anyone—especially the label—who tried to tell
her otherwise.
Unsurprisingly, Lavigne lost a lot of her appeal when she sacrificed
the sass and attitude in favor of sounding just like everybody else. On
2006’s The Best Damn Thing, Lavigne enlisted the help of
superstar producers and songwriters like Dr. Luke, Kara DioGuardi, and
Rob Cavallo to make a slicker, more streamlined pop record. The radio
world was reeling from Kelly Clarkson’s Breakaway, a monumental
mid-decade success story that had brought both Luke and DioGuardi—as
well as another radio titan by the name of Max Martin—to the forefront
of pop songwriting. My distaste for Luke is well documented at this point, so I won’t go down that rabbit hole here, but suffice so say that The Best Damn Thing’s
two biggest singles (“Girlfriend,” the peppy eighties aping lead-off
track, and “Keep Holding On,” the flavorless power ballad closer) did
nothing to bring out Lavigne’s strong personality. The next album,
2011’s Goodbye Lullaby was even worse, relying mostly on
Lavigne’s own writing post-heartbreak, a move that would normally bring
out the best and barest work in an artist’s career, but one that left
Lavigne feeling more bland, boring, and faceless than ever before.
Tellingly, Lavigne’s fifth album is a self-titled effort, meant to
indicate the start of a new era for the pop songstress, and indeed,
right from the beginning, Lavigne is back in her sassy comfort zone. On
the chorus of the lead-off track—a jaunty single titled “Rock N
Roll”—she proclaims, “Just put up a middle finger to the sky/Let ‘em
know that we’re still rock n roll,” and on the next song, she’s “running
down the street, yelling ‘kiss my ass.’” In other words, Lavigne is
right back to being the immature, vitriolic sk8er girl she was 10 years
ago, and Avril Lavigne benefits remarkably from the transaction.
That’s not to say this album is spotless. Lavigne has mostly ditched the bland balladry of Goodbye Lullaby
at this point (though the closing ballads, “Falling Fast” and “Hush
Hush” are similar bores), while Dr. Luke, Max Martin, Kara DioGuardi,
and the rest of their generic pop songwriting compatriots are nowhere to
be found. Instead, we have to deal with the overbearing influence of
Chad Kroeger, Lavigne’s new husband. (He’s also known in some circles as
“that fucking douchebag from Nickelback.”) Kroeger gets co-writing
credits on eight of this record’s 13 songs, and while his presence is
often drowned out by the rest of the songwriters on board (of which
there are many), his poison can’t be drained entirely. On “Let Me Go,”
Lavigne and Kroeger duet over a maudlin, comically overproduced
arrangement of strings and acoustic guitars. From the moment Kroeger
lets forth his first constipated vocal groan, “Let Me Go” is the
absolute nadir of Lavigne’s discography.
Luckily, Kroeger’s vocals are quarantined to that one track, and Avril Lavigne spends
the rest of its runtime working hard to make up for the mistake (though
the album’s other duet, with nineties shock rock monstrosity Marilyn
Manson on “Bad Girl,” is nearly as painful to sit through). As happens
with many pop albums like this one, the best songs are up front. Butch
Walker unfortunately stays far away—it’s the first Lavigne album he
hasn’t been involved with since 2004—but Boys Like Girls’ Martin Johnson
steps in to fill his shoes, and Johnson’s style—while far from
original—is a perfect match with Lavigne’s rebellious attitude. For
instance, the Johnson co-penned “Here’s to Never Growing Up” is a
rousing anthem of a track that could appeal well to the same audience
that turned fun.’s “We Are Young” or Taylor Swift’s “22” into chart
standards. The chorus namedrops Radiohead (for some reason) and the
verses pay tribute to drinking, staying up all night, basking in the
warmth of bad decisions, and making a lot of noise in the process. It's
nothing revolutionary, but should play well with the college crowd.
The other Johnson contribution, a nostalgic highlight called “17,”
sees the Boys Like Girls frontman recycling ideas from his own music
(“The Great Escape,” “Thunder,” and “The First Time” all come to mind),
but the song’s small town summertime atmosphere is still nothing short
of infectious. Similarly, the acoustic-based “Bitchin’ Summer” is
Avril’s play for next year’s “ubiquitous song of the summer” title, and
while it actually hits a lot of the same notes as “17” and “Here’s to
Never Growing Up” (in less successful fashion, no less), it’s still not
difficult to see the song revitalizing Lavigne’s image as a career
hitmaker.
For its first four tracks, Avril Lavigne has a very distinct
theme and style. “Rock N Roll,” “Here’s to Never Growing Up,” “17,” and
“Bitchin’ Summer” are all songs about being young, wild, and crazy,
about feeling infinite and acting like anything is possible. These are
songs for college parties or summer bonfires in a post-high-school life,
and while that kind of thematic territory might feel a bit bizarre for
an artist who is almost 30, it’s still arguably the best decision this
album makes. Songs like those four, derivative as they are, will always
have an audience and will always be relatable, and if Avril Lavigne hewed
closely to that same not-terribly-ambitious, but wholly enjoyable vein
throughout, it would probably be Lavigne’s biggest and best record to
date.
Instead, Avril Lavigne’s greatest strength and weakness is that
it isn’t content to rest in the same vein for 13 straight tracks.
Beyond the aforementioned pair of ill-advised duets, there’s nothing
really “bad” here, but the album certainly loses steam when it trades
the gentle wistfulness of songs like “17” and “Bitchin’ Summer” for the
enjoyable but generic Katy Perry pop of “You Ain’t Seen Nothing Yet” or
“Sippin’ on Sunshine.” “Hello Heartache,” meanwhile, begins with a
promising background vocal hook, recalling the baroque darkness of
Florence + the Machine’s last record, but ends up getting grounded by
another boring and generic chorus.
The biggest leap of faith is made on “Hello Kitty,” a trippy patchwork
of EDM and pop that pays loving tribute to Lavigne’s sizable Japanese
following. It’s a left-turn that most probably won’t appreciate (I
myself probably won't ever listen to it again), but it briefly takes the
album to an extremely adventurous and idiosyncratic place,
single-handedly spicing up a dull midsection in the process.
Unfortunately, the album gets less interesting as it goes, tapering off
in disappointing fashion after a strong start. In other words, it’s not
going to be a new favorite album for anyone other than Avril Lavigne’s
most ardent admirers, but a handful of great summer mixtape songs and a
few other exercises in mindless pop fun are still enough to make Avril Lavigne the eponymous singer’s best record in nine years. That might not be saying much, but it's a step in the right direction.
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